Loading, the Urban Art in the Digital Age, at the Grand Palais Immersif

Loading, the Urban Art in the Digital Age, at the Grand Palais Immersif

The new exhibition at the Grand Palais Immersif in Paris is dedicated to urban art! Immerse yourself in the captivating world of urban art with "Loading: Urban Art in the Digital Age."

This unique exhibition explores the history of urban art while highlighting the influence of digital technologies on artistic creation in this dynamic field.

In the 20th century, city walls became canvases for street art, transforming public spaces into places of expression, creation, exhibition, and subversion outside official authorities. However, the advent of the internet and social media revolutionized street art, redefining artists' relationships with their urban environment.

The exhibition unfolds in the vast spaces of the Grand Palais Immersif, acting as both a canvas and a screen for these urban artistic creations, offering a 360° immersive experience.

From New York subways to monumental murals from the 2000s, including the latest developments in vandal graffiti and NFTs, visitors will discover urban art in all its facets through unprecedented digital experiences.

This exhibition provides a captivating journey through the evolution of urban art, from its beginnings on the New York subway to the recent proliferation of NFTs, catering to art and urban history enthusiasts.

It not only showcases the physical manifestations of urban art but also explores its digital presence and on social media platforms. Visitors are invited to travel the world through the latest technological innovations of the Grand Palais Immersif to admire impressive works created in recent years.

The journey begins with a powerful introduction in the first grand hall, where spectacular images create an original video-immersive experience featuring artists such as Vhils, Saype, and Rache, on a 25-meter-high mural. From Paris to Brazil, through Montreal, Egypt, and Norway, discover a new form of urban art engaged in a dialogue with the environment.

Continuing the exploration, the tunnel presents the (in)visible figures, including Joseph Kyselak (1798-1831), considered one of the first taggers, as well as South Korean artist Jazoo Yang, born in 1979, and Mexican artist Said Dokins, born in 1983. The exhibition then delves into digital graffiti, interpreting it as a new form of calligraphy. An interactive experience allows visitors to input their messages and choose the graffiti style, magnified on the wall.

Don't miss this extraordinary opportunity to explore the convergence of urban art and the digital age at the Grand Palais Immersif. Immerse yourself in the dynamic world of "Loading," engage with interactive installations, and share your experience with us!

The entire team at Hotel Moderniste is at your disposal for any ticket reservation or information request!

Until July 21, 2024. Open every day except Tuesdays, from 10 a.m. to 7 p.m. Extended hours on Wednesdays until 9 p.m.

Photo ©Mike Von - Unsplash


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